SERVICES
Workshops
User Research
User Experience (UX)
Visual Design (UI)
CLIENT
Huawei Corp.
YEAR
2017
WEBSITE
We started by conducting stakeholder interviews at Huawei headquarters in Shenzhen, China.
We also conducted Co-Creation Workshops on-site with some of the main stakeholders to come up with the best user experience for their audience but also striving to have a balance with their marketing requirements.
In parallel, we created 3 Design Concepts from which 2 were presented to the key stakeholders.
DESIGN PRINCIPLES
Design for experiences that people love to have repeatedly.
USER
GUIDANCE
Design for clear and straightforward interactions to guide the users to the right channel. Our users should always know what to do and how to do it.
BRAND
AWARENESS
Huawei personality should be the foundation of this project, and a reflection of your culture, values, and promise to customers. These should come through in all of your customer-facing communications and content.
DESIGN FOR YOUR
CUSTOMERS
Give the right content to your users. Different cultures and user types should be able to understand the content presented in our framework.
DESIGN PROCESS
We kept on experimenting with the layout and composition to find some non-trivial solution that would showcase their variety of products in the best way.
We wanted to create a modular but flexible design system. So Huawei can, later on, create their own layouts and pages using all the existing modules.
To this end, we chose to use bold typography with multi-language support {Noto Sans} together with an unconventional layout because, in our opinion, it’s the best match their target and their different content needs.
DESIGN FEATURES
- Bold Gradients
- Geometric Compositions
- Modular System
- Multi-language
- Responsive Design
- Simple Micro-interactions
- Strong Graphic Content
- Stronger Huawei Branding
INITIAL DESIGN CONCEPTS
Here are some of the initial design explorations we did to set the overall Art Direction for the corporate and enterprise websites.
FINAL ART DIRECTION
For the final user interface (UI), we created a scalable and modular design system. Our goal was to provide Huawei team with all the possible variations of components and templates so they could play around and experiment with creating new modules and pages as needed.
The Team
Sharon Fernandes - Managing Director
Aurelia Wong - Strategy & Client Lead
Chris Gillen - Project Manager
Cesar Barizon - UX Design Lead
Stephanie Pui - UX Designer
Estuardo Heer - Visual Design Lead
Fraser Wilkie - Senior UI Designer
Chris Plosaj - UI Designer
Chao Su - Senior Researcher
Interested in working together? Let's talk!